Recently Google introduced a new way for content authors to claim ownership of their content – called Google Authorship.
What is Google Authorship?
Authorship provides significant search engine optimization benefits to the sites on which their content is posted. Articles that have been claimed by an author, especially one with an active Google Plus profile, are viewed as more credible by the search engine than other, unclaimed articles. Perhaps the most visible change brought on by Authorship is the addition of authors’ Google Plus profile pictures in Google SERPs next to the articles they write.
When people search for content in Google, links to your articles will appear like this:
I set up authorship on my blogs earlier this year and have seen a HUGE jump in search related traffic. I believe this is due to the fact that the author picture draws visitors eyes to the article, especially when it’s the only article in the search results where the author has taken the time to set up authorship.
Make sure you have the following before you attempt to set up Google Authorship:
- A Google Plus profile with a profile picture, preferably one that has been taken by a professional.
- Bylines (“By Andy Fulton”) on the pages and posts you write that match your Google Plus profile name.
- An email address on the same domain as the articles you hope to claim OR the ability to edit the text of the sites where these articles are posted.
How to Set Up Google Authorship
Google Authorship can be set up in two simple steps.
First, visit the “Profile” section of your Google Plus account and click the “Edit Profile” button. Tell Google that you are an author for the sites that are posting your content by adding their URLs to the “Contributor to” section.
Second, go to the edit profile screen in your WordPress dashboard and scroll down until you see the option box for your Google+ profile link. Copy your Google+ profile link and paste it into the Google+ option box. Here’s my Google+ profile link, to give you the right idea:
Here’s what it should look like when you’re done:
And finally, test your content to verify that Authorship has been successfully set up by entering one of your article’s URLs into Google’s Structured Data Testing Tool. Your Google Plus profile picture, byline, and “More by [your profile name]” will appear in the mockup search engine result if it has.